When Roots signed Canadian Olympic Gold Medalists Scott Moir and Tessa Virtue, we recognized an opportunity to use online video to connect with Scott & Tessa fans in the skating community.
By going behind the scenes of their first Roots photoshoot and press conference, we showed a funny, never before seen look at Scott & Tessa, and an authentic look at the proudly Canadian Roots culture.
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Top Viewed, Top Favourited, and Top Rated by YouTube Honors in Canada and South Korea
