We were brought on by Harry Rosen to create a video for the launch of the GANT by Michael Bastian line in Canada, celebrated by a media day and by-invite customer event.
Never satisfied to do a video that merely documents the “what-happened” of a media launch day, we excel at understanding a PR story surrounding an event. We aim to bring that story to life on video in dynamic and often unexpected ways. For this event, Harry Rosen wanted to let people know that they carry a range of more casual brands that appeal to a younger demographic. And that heritage brands, such as Gant, are a perfect combination of old meets new and a specialty of Harry Rosen.
Working under the tight timelines of the media day with a clear vision in mind, we captured interview footage of Larry Rosen, Michael Bastian, as well as of some prominent Toronto customers to tell the story. The video was edited together into a tight communications piece that additionally left viewers with a strong visual impression of the stylish GANT by Michael Bastian line.
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