The Advocates’ Triumphant Return

July 20th, 2010

After months being locked away in the depths of video editing hell, I find myself slowly crawling myself out of the darkness towards the light of the hot summer sun, and to the many patios that call to me with great fervor.

With our fancy new website in tow and some new work to boot, I think we can finally stay with confidence that the Advocates are here to stay- not to mention with a clear new vision of what we’re all about. “Video and Events for Online Consumption” mmmhmmm. That’s right. Because in case you didn’t know, video and events go together like peas and carrots.

This week, we’re excited to be meeting with some cultural influencers, to put into motion, some hot and spicy new concepts that should without a doubt ruffle some tail feathers about town.

So cheers to new beginnings… cheers to going against the grain… and cheers to the infinite possibilities that come with being one crazy risk-taking bitch. I’ll be seeing ya!



Music Industry Event at The Spoke Club

June 14th, 2010

On Saturday June 19, 2010, The Advocates will produce a music industry event for Lacquer Channel Mastering Studio, in the heart of NXNE festival village on the rooftop patio of The Spoke Club.

This year, Lacquer Channel Mastering, the name of mastering since 1975, celebrates its 35 years in the business. Having mastered albums for U2, Rush, Broken Social Scene, Feist, The National, and many other local and international heavy hitters, Noah Mintz, Phil Demetro, and George “Golden Ears” Graves, have established a name for themselves that is synonymous with excellence in mastering.

Here is a little teaser we produced with Director Billie Mintz for the event.



Frappucinno’s get their own microsite

June 6th, 2010

I’ve been noticing this everywhere… attachment / brand-fan-dom based advertising. As in, “I *heart* My Puma’s”, or an entire microsite devoted to customizing Starbucks Frappuccinno’s.

I think it’s maybe inspired by interaction with fans on Facebook… promoting /rewarding the idea of extreme consumerism. (?)

Starbuck’s Frappucinno – now has it’s own microsite
Puma



Viral Video Contests

June 6th, 2010

Viral video marketing contests are friggin fantastic idea, and frankly I don’t know why we don’t see more of them. Some recent memorable contests include the Doritos “Viralocity” that asked participants to help them “name the flavor” for $250,000 and Yorkdale Is Me, with the winner staring in a new campaign. Our director Billie Mintz was involved in the Aylmer’s Try the Sauce video contest a little back, commissioned to create a few videos for the contest to get the ball rolling.

These contests are typically judged on the success of the entrants ability to attract views and / or votes – which provides amazing brand seeding for companies. The latest viral video contest to infiltrate my Facebook circle is the Cheetah Power Surge Contest, which invites anyone to make their own viral video to promote the Cheetah Power Surge Energy Drink, with the winner recieving a $50,000 cash prize.  Our friend Morad Affifi stars in a really funny spot, which seems to be cleaning up in views.

Mo is a well connected dude in To. – involved in Scotiabank’s CONTACT, LG Innovator’s Ball, Thrush Holmes Empire, and who knows what else – definitely a man about town. I’m not sure how Mo came to star in this rather unexpected turn (LMAO – final frame), but I just wanted to comment on the usefulness of leveraging well connected individuals in viral marketing spots. I don’t mean viral video contests, I mean any branded entertainment video made for web – whether you’re targeting stock brokers, fashionistas, tourists, atheletes or skateboarders – companies can use the power of well connected individuals within that world to seed your video. Celebrity can truly be local in this day and age.

Anyways… enough said. Here’s is Mo’s video for Cheetah Power Surge:



Roots Photo Shoot With Scott Moir & Tessa Virtue- Full Version

May 26th, 2010

Finally! It’s the full Roots/Scott & Tessa story. It’s official. The whole world is in love with Scott & Tessa and we are too. Dance ice dancers, dance!



Ceci N’est Pas Paris

May 26th, 2010

Around the time of 1928, Rene Magritte painted this image called “The Treachery of Images”, wherein a pipe was painted and below it written, “Ceci n’est pas une pipe”. The image brought into question thoughts of representation, reproduction and authenticity. Although we often identify an image by a replication of that which it is, it most certainly is not “the real thing.”
Case and point, our recent Advocates excursion to Paris.
So there we were, going to shoot fashion films in the fashion capital of the world, with none other than famed photographer Renata Kaveh, and her team of top industry talent. Having grown up with shows like Sex and The City, the romantic notion of Paris had been practically calling me from across the pond for years.

Despite the obvious language barrier, I was determined to enjoy every moment of Paris, so i summoned up all my Grade 12 French and set out to experience all the fashion, culture, dining, and nightlife that Paris had to offer. And of course, I brought all my most fabulous garments that were just special enough for Parisian nightlife.
To my dismay, Paris was not the walking runway I had dreamt it up to be since my days as a budding fashion enthusiast. Not even close. Girls were wearing flats with jeans and tshirts. Whaaa?? No 6 inch stilettos for a jaunt to the local cafe? No shimmery silk dresses to cocktail hour? Balls.
The worst part of it all, was that I brought some 14 dresses for 9 days (hey! you have to switch from day to night!) and I, nay Billie, had to cart them in a garment bag, slung around his neck. Fun times had by all.
Conclusions: The romantic version of Paris you envision, is a marketing vehicle created by the media and tourism industry to sell Paris vacations. Paris is probably one of the most casual towns in the world despite (or because?) of it’s fashion accolades. Therefore, if you are heading for Paris, opt for uber casual and leave your fancy rags at home.
And if you’re wondering when those fashion films will be popping up… stay tuned.

There’s that pimped Roots leather jacket again, which ultimately became the staple item of my Paris wardrobe.



Roots Photo Shoot With Scott Moir & Tessa Virtue

May 17th, 2010

Recently, The Advocates joined Roots at a photo shoot with Cylla Von Tiedemann as she captured Olympic Gold Medalists Scott Moir & Tessa virtue in action on the ice at the Forest Hill Arena. Now, I’ve been to more than a few photo shoots in my day, but this was frickin awesome. Watching them skate around and do that sexy pseudo lovers thing that they do (all for show by the way- they are not an item!) was H-O-T and we got it all on camera. Here are some behind the scenes pics as well as a teaser to the full video to be released shortly. Thank me later! xo
Man with camera= Billie Mintz! Wonderful shooting along with Sean McBride.

Tessa Virtue rocking a Roots zip hoodie. Werk it… Werk IT!!!!
And who do we see other than HMU artist Anna from FORD at the shoot? Always nice to see a familiar face!
Michael Budman, Roots Co Founder with Olympic Gold Medalist David Pelletier.
Me in my new PIMPED grey leather Roots jacket trying not to freeze my ass off. I quit figure skating when I was 6 because it made my feet too cold. That and I sucked.



Sunday Sunday

May 17th, 2010

Ah yes, once again, the season is upon us. Another fancy afternoon at Casa Kate + Angela + our favourite soon-to-be summertime beverage, Fresita- and that’s what I call a party folks.

We first tasted the sweet nectar that is Fresita at WxW and soon discovered that it was even more fabulous with a healthy dose of Grey Goose with a squeeze of fresh lemon juice. And at $13.75, for a bottle of sparkling wine infused with hand picked strawberries, you can’t go wrong. That’s right… “hand picked” people. No messing around over here.

So when I moved into this joint last September, we had a brief fleeting time where we could enjoy the wonder that was the backyard oasis before the cold started to set in. Well, I have since, planted a little garden, hung some candle holders from the tree branches, and re-borrowed the fabulous little mattress from the man-of-our-hearts Nathan Gauld so that we can set up our own version of paradise right here in parkdale.
Our house is conveniently located a mere stones throw from the Brock St LCBO which makes for interesting encounters when the bums save up enough for a can or two of Lakeport and decide to go drink them in the parking lot immediately next to our house. Thankfully our fence offers up some semblance of privacy although when they start talking to themselves it makes for solid entertainment.

When asking who wanted a blanket or pillow, Kat demanded… “Do you have any fur?” Well pardon me, while I go find whatever dead carcass I may have laying around inside. As Kat is dead set on only draping herself in the finest, I found the fur collar to a BEBE jacket from like 10 years ago that I couldn’t bring myself to throw away, and apparently, it sufficed.

Conclusions: 1) I’ve decided in advance that this summer will kill all other summers as things shape up nicely with The Advocates and the weather is going to be maaahhhvelous. 2) Whenever you get a bunch of London Ontario expats together and start bumping some dirrrty south hip hop, the party is gonna be “off the chain”. Cuz don’t ya know, London is home to some of the most straight up gangsta girls around…. Just ask my sister. Werd.



Wearing It by Penny Lane: Menswear: Reinvented and Reinterpreted

May 12th, 2010


Menswear has been one of my favorite trends year after year and I was thrilled to see it come it back with a bang onto runways and into stores this spring. I’ve always loved androgyny in the fashion world and while it never seems to go out of style, it finds intricate ways of reinventing itself within familiar form season after season. Menswear inspired fashion has lined every runway this season from Lanvin and YSL to Roland Mouret and Marios Shwab. There’s something so effortless about menswear, once considered rebellious and dangerous dressing, there’s an undeniable sexual connotation in dressing like a member of the opposite gender. It’s fun and effortless. It changes your entire attitude, like playing a role.

Androgyny is often referred to as gender-role transcendence and described as a state of mind (lifestyle, dress, etc) that is somewhere between male and female. Androgynous clothing usually referrs to menswear incorporated into women’s wear. The first peek at male-inspired trends was in the 1920’s when jazz-era flappers began cutting their hair ultra short and taping down their breasts to mimic the silhouete of a boy, hence the look becoming known as “le garconne”. This signified freedom from conventional gender roles, and matched the reckless lifestyles adapted by these women.


The fashion world largely began to see the menswear trend unraveling in 1940’s as a result of the need for practical dressing during wartime and led to women bravely opting for menswear inspired trousers and slacks, often in a heavy wool or tweed fabric. Marlene Dietrich became infamous for wearing slacks on the Hollywood screen and dressing herself head to toe in menswear on and off the movie set. The 40’s were also the launch of the original jumpsuit, called a utility siren suit, with a structured military inspired top and bottom.

Rock stars have adapted androgynous fashion sense as a part of their lifestyle decades ago. David Bowie has been a great influence on my personal style. His androgynous sense of fashion has no doubt influenced many of his fans and followers. His slender, long frame and the chic tailored clothing he’s worn since the 1970’s have been a vision to remember. He always looks flawless.

Agyness Deyn, fashion’s it girl and model extraordinaire is famous for her boyish fashion sense, but always manages to look feminine while dressing masculine. This is of course a large part of her charm.

Exquisite designers that favor menswear inspired looks include Alexander Wang, who is always effortlessly chic in perfectly structured unisex styles; Thakoon, whose simple, constructed pieces always look perfect and uncluttered and Comme des Garcons, who this season especially present unique pieces with a classic, bold attitude. Coco Chanel’s classic women’s suits have stayed timeless and have been a favorite menswear inspired piece in fashion history for nearly a century.

Alexander Wang, SS’10

Thakoon, SS’10

Top 5 Favorite Menswear Inspired Trends (that never go out of fashion)

1) The button down: This is an obvious choice. Button downs have been a staple in any smart woman’s wardrobe forever. They’re effortless, chic and go with nearly everything from a simple trouser to a tulle ballet skirt. This season’s button downs are more relaxed with a wider waist, often called “boyfriend shirts” due to the look being that you grabbed it right out of your boyfriend’s closet. Chambray or denim button downs have exploded in retail this spring, but the classic white or striped oxford remains a popular staple. You can get these anywhere. New or vintage, high or low end, your dad’s closet. Oversized menswear shirts look fantastic belted right at the waist and can be worn like this as a dress in summer months. Keep the bottom half skinny with well fitted pants, leggings or a mini. A loose fit all over isn’t very flattering.

2) The trouser pant: Unisex trousers are another classic staple that has been revived by labels worldwide. American Apparel has some great basic options with muted colors and higher waists. Beware the higher waist/tapered leg combo if you’re very curvy, it tends to highlight the hip to waist ratio. Neutral colors work best in this style; taupe, gray and brown are great choices. I’m not a fan of the boyfriend jean or denim short. I think this look is a little sloppy. The beauty in a tailored pant is that even if it’s not body hugging throughout, the waist and cuff of the pant fits in a way that’s still flattered to the body (male or female). Denim largely relies on overall fit rather than tailoring hence it’s trickier for it to be flattering if it’s a looser style.

3) The tailored vest: Tailored vests are a great accessory because they’re never out of style, are usually very affordable and transform any basic top or tank. Structured pinstripes add a touch of schoolboy style to any plain tee and pair of jeans and you can even throw one over a dress to bring it into casual mode. Invest in a cut that follows your body shape well, whether worn open or closed, if the fit or tailoring is off, it will show. Club Monaco is excellent for tailored menswear inspired women’s vests that fit beautifully.

4) The boyfriend blazer: The new generation of blazers, named for their looser, more relaxed masculine fit, are not restricting or prim, they’re casual and roomy and go well with nearly everything. If you’re small, like myself, and feel you’re drowning in this style, roll up the sleeves to the elbow; this will automatically balance out the more spacious bodice of the jacket. Every label is doing these now, but make sure the tailoring is well made. This is an investment piece.

5) The aviator: Ray Ban introduced their classic American wear aviator sunglasses, also known as pilot shades in the 1960’s and they’ve been revived every year in a myriad of colors and styles. This unisex piece toughens up any look with military appeal. Courage My Love in Toronto’s own Kensington market sells vintage pairs in great condition for less than half the retail price.



WOMEN x WOMEN 2010 Event Highlights

May 12th, 2010

Greetings my darlings! Here is the highlight reel from this season’s WOMEN x WOMEN at FW 2010 LG Fashion Week. Did we catch you on camera?